The road to branding can be confusing - so many ideas cluttered together and all you want is to find your visual identity. Stay the course, FOLLOW the plan; the road ahead isn't as crazy as it may seem. By staying on track, you'll find that getting to your destination becomes that much easier. The same approach is taken at FOLLOW; when the plan is clear, we have a direct path to success.
The idea was to have cluttered typography smoothly become more clear, but to use the clutter as a brand element to establish a continuity that design is an ever-evolving process. I love the idea that it's more than okay to be lost in the beginning. Keeping on the right road, we find clarity together in the design process.
Official 2021 Offensive Playbook Cover